Customer Reviews:
 Starting a Business in France - first impressions September 23, 2006
7 out of 8 found this review helpful
Richard Whiting's 'Starting a Business in France' is a well-thought-out volume, offering masses of sensible advice for would-be entrepreneurs.
The Preface, ideal in length, sets the scene and accurately describes the book's aims and the aspirations of the majority of those wishing to take the plunge in France. The author, who has lived in the country for more than two decades, states that the book, while not guaranteeing success, 'will give step-by-step guidelines and useful tips which will help you avoid making any disastrous decisions and save time and money.'
The book is divided into two parts: 'Setting up the Business' and 'Running the Business'. The nine sections in Part 1 cover essential topics such as 'Getting market research right' and 'What sort of business plan?', as well as addressing in detail the legalities and practicalities of setting up your company. Part 2 builds on what has gone before and comprises three sections: 'The accounts and correspondence', 'Getting and keeping customers' and 'Employing people'. The importance of the latter aspect in one's business is given the ample coverage it merits.
There are three useful Appendices, one of which ('Some false friends') introduces a lighter note while providing a practical insight for the unwary.
The Index is comprehensive without being excessively detailed.
Throughout the body of the book, a useful translation is provided at each occurrence of a French concept, organisation or relevant term, thus making the volume something of a vade mecum for linguists, whether teachers, translators or interpreters.
Overall, 'Starting a Business in France' comes highly recommended.
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